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BEAUTY, STYLE AND LIFE OVER 50

The Five Second Brow Lift

BeautyLiza Herz6 Comments

Top to bottom: Revolution Brow Soap, e.l.f. Brow Lift, Iconic London Brow.

When you turn 50 the government should send you a beautiful cake and something for your brows.

A cake would be nice and lord knows we deserve it, having made it this far, but the brow kit is critical. Because in addition to all the nonsense that happens to our bodies around that milestone birthday, our brows can go crazy in one of two ways.

“You’ll either get wiry, coarse brows or they’ll just become finer and finer and disappear,” brow artist Maribeth Madron once told me as she tamed my wild caterpillars with her signature Rubis tweezers.

If your brows pull a disappearing act, daily use of a brow serum can give them a second chance at life. But if nature has decided to bless you with brows that have started to curl like a Toni home perm, an industrial strength brow product (favourites listed below) will rein them in and make them lay flat. Then just brush them upwards, as brows that point down can make you look like a sad clown painting. And because these brow fixes aren’t tinted, you will never look overdone (see again: sad clown), but the effect will be dramatic.

Or you can head to the salon for chemical ‘brow lamination’, but I’d much rather spend five seconds with a brush.

From Top:

1. Revolution Beauty Soap Brow, $18, Shoppers Drug Mart, is a misnomer, as this soft waxy solid is soap with shea butter to keep brows in place. A sturdy wide brush makes it easy to brush brows up and the faint scent is an added bonus.

2. e.l.f. Brow Lift clear eyebrow gel, $8, elf cosmetics.com and Shoppers Drug Mart, a wee pot of glycerin-based, clear paste, is as mighty as it is tiny. it looks like gel, but it too has a waxy texture for taming the most unruly brows. And you cannot beat the price.

3. Iconic London is a brand for flossy young influencer girls who wear a lot of makeup. Ignore all that, go to Sephora and get this slender tube of Liquid Brow Silk Max Gel, $31, Sephora.ca. The thick white lotion dries clear and holds brushed up brows in place like a champ.